January 5, 2023
Snapchat has announced that it will be shutting down Zenly, its social map app, in the coming weeks (on February 3, 2023). This decision has come as a surprise to many users, who have come to rely on Zenly for its unique features and user-friendly interface. So why is Snapchat shutting down this popular app?
Zenly is a social networking and messaging app that allows users to share their location with friends and family in real-time, as well as send messages, make plans, and see what friends are up to in their area. It is available on both iOS and Android platforms.
One reason may be that Snapchat is focusing on its core business of messaging on Snapchat. The company has been working on improving its core app to battle business challenges, including rolling out new features and updates, and it may have decided that Zenly no longer fits into its overall strategy.
Another possible reason is that Zenly simply wasn't profitable for Snapchat. While the app had a devoted user base, it may not have been able to generate enough revenue to justify its continued operation.
Another factor could be competition from other social map apps. Zenly was one of the first social map apps on the market, but in recent years it has faced increasing competition from similar apps like Life360 and Glympse. These apps offer similar features and may have taken away some of Zenly's user base.
Whatever the reason for its shutdown, it's clear that Snapchat's decision to end support for Zenly has disappointed many users. While the app may be gone, it has left a lasting impact and will be remembered as a pioneer in the social map space.
As Zenly begins the process of shutting down and deleting user data, people need to find a Zenly alternative. One popular alternative is Superlocal. Over the coming weeks, Superlocal will introduce a series of updates to its map that give it feature parity to Zenly, including:
There features are just a handful that the millions of people who will be impacted by the shutting down of Zenly will get to enjoy on Superlocal.
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